Tip For Sports Teams: Do Not Ask Fans To Share Their Favorite Memories Of A Terrible Season On Facebook

Fans love their teams, but it's often a tough love. They'll boo when things go wrong. They'll write angry things on message boards and storm around their houses cursing this player or that coach. They'll always be back for more anyway, of course, but in their moments of disappointment, they're likely to get angry. Especially when the team itself asks them to recount their greatest memories of a terrible, just-completed season.